You know what kind of freaks me out? Knowing that bathing suit season, is right around the corner. A little sooner than later for me, as our family has a trip to Florida planned before Canadian summer crawls out from under her rock. And yup, that really has me freaked right out. I’m not ready to bare it all on the beach just yet. Who’s with me on that?
There’s been a big misconception in the weight loss world, it’s that willpower is the key to weight-loss success. How many of you believe that??? Lots of you right? You and the the 10 million other Canadians who have failed at weight-loss attempts in the past year!
A new survey, conducted by Weight Watchers Canada, has found 52 per cent of Canadians who started a weight-loss regimen in the past year were unsuccessful, citing a lack of willpower as the most common reason for falling off the weight-loss wagon.
But research is a wonderful thing right? It gives us new opportunities to learn, grow, expand and change based on the knowledge. Weight Watchers is making changes too!
Research uncovered what is called hedonic hunger; the desire to eat for pleasure when we see, smell or even think about highly palatable foods. With this knowledge, Weight Watchers has developed a new approach to weight-loss that will change the way Canadians tackle their obesity issues.
Weight Watchers is tackling hedonic hunger head on with its new 360° program that builds on the PointsPlus® plan as its foundation, but integrates new strategies and tools to help members establish healthy habits.
Take a look at the video below for more information!
Want some help before it’s time to slip on bathing suit this Summer?
Hop on over to Urban Moms where you can win a 3 month membership to Weight Watchers! But hurry! Contest ends April 9th!
I know a few people that have had great success with this program!
Sounds like a very reasonable program to follow. I dislike FAD diets, but I think WW teaches lifestyle changes and that is important. Cool research on the ‘hedonistic hunger’- makes sense too!
I know many that have had terrific results with WW. The problem is when they stop going, thinking they are ok on their own. Something about the meetings and weigh ins seems to help people stay on track with the healthy habits.
This seems like a program even I could do and do well. I hate that swimsuit season is just around the corner….
This sounds so good! I’ve heard nothing but GOOD things about WW!
I’ve been doing the point system on WW for a while now. I’m trying to look good for my Mexico trip next January for my 30th bday. I’ll have to look more into this 360 plan added to the Pointsplus system. I think my down fall has always been family gatherings and holidays. But I know it does work, my girlfriend in California has lost over 80 pounds on it and she looks stunning!
I would of said willpower as well. Sounds like weightwatchers 360 is changing lives. Thanks for the contest info.